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9 Webinar Mistakes Even Professionals Have Made

Webinars are a great way to get qualified leads, build expertise, and generate buzz about your business.

You are going to make mistakes sometimes. But there’s no reason to reinvent the wheel when it comes to webinars. Someone has had a webinar before you and perfected the best way to do it.

do not practice

It is important to practice your presentation as well as handing the microphone/controls over to others who may participate. Understanding how everything works before the big event will make everything go smoothly.

lack of preparation

In addition to practicing, it is important to prepare for your event. Make sure your microphone is working and make sure you have a quiet space. Prepare your presentation and study any questions people might ask so you’re ready with some answers.

Do not configure landing pages

When you’re serious about selling something or providing information about anything, it’s important that you care enough to create a sales page or landing page for it. It is the best way to get more conversions.

Skimping on professional assistance

You can’t do everything yourself at all times. Sometimes you are good at one aspect of webinars but not others. Why not outsource some of this to other people so you can focus on what you do best?

Setting a topic too broad

You want to reduce your topic to a very small area, because you don’t want to overwhelm your listeners. Viewers will shut down when you throw too much information at them. Also, a limited theme is easier to market and you can be more sure of attracting your target audience.

Not understanding what your audience needs

Your job is to solve your customers’ problems. You can’t do that if you don’t know who they are and what they need. When you focus on problem solving, a better topic will come to mind.

Not marketing your webinar

There’s just no such thing as “Build it and they will come.” You really need to do something to spread the word. Use social media, blog posts, articles, guest articles, and anything else you can use to spread the word.

Forget to try the technology

Although problems can occur no matter how many tests you do, try it anyway. The more tests you do, the more likely things are to work out. You can never know for sure what the webinar will be like, but testing helps you feel more comfortable.

Not having a webinar

The biggest mistake you can make is not having a webinar. Once you do it a couple of times, you’ll be hooked. They can be as small and cozy or as large as you like. You can have them often or rarely, it’s totally up to you.

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