Sales forecasting is of paramount importance to almost any sales-driven business, as it allows business leaders to formulate an understanding of how their organization will perform in the coming weeks and months. This, in turn, allows them to make important decisions with at least an idea of ​​what the future holds.

Unfortunately, there’s a major problem with sales forecasting: Many companies struggle with it. This means that future projections are not reliable and important decisions can be made in a false context. So what can your business do to improve the accuracy of your sales pipeline forecast? You can simply outsource, which in common parlance might be called “telemarketing.”

Get rid of your telemarketing preconceptions and shackles!

Many of our clients come to us after having searched for a telemarketing company or telesales company. It quickly becomes clear that their perception of telemarketing has been heavily skewed by the type of telemarketing they receive. This, of course, is totally understandable. If you search for a telemarketing company on Google, for example, you will get almost 14,000,000 results! So where do you start?

Perhaps asking you some questions?

What exactly am I looking for?

Just outsource a ‘process’, or to a business partner who can use telemarketing as just one part of a suite of tools to support you and provide visibility into a measurable sales pipeline, short, medium and large sales pipeline? long term?

Sure, the telemarketing process is a chore, so why not outsource it? We might suggest that this is a completely wrong mindset. If you’re just looking to get new leads, maybe any leads, find a call center to send a standard message to a long list of contacts. Have you thought that this could be a triumph of short-termism that laid the foundation for your sales in the arena?

Do not confuse activity with action

It’s certainly tempting if you’re under pressure to be able to report that you’ve received thousands of calls on your behalf. He makes you feel good, right? Maybe take a deep breath and think again.

Do you want a general or specialized telemarketing company?

Among those 14,000,000 responses from telemarketers, you will find many call centers that will sell you an approach based on information, technology and scripts.

Find a partner whose telemarketing and telesales are designed for businesses that need to sell complex products and services to key decision makers, combining unscripted outbound sales and brand advocacy with a custom set of complementary outbound marketing activities that they put prospects at the center of everything. exercise.