Is it time to hire a professional Networker?
It used to be that people said there was 6 degrees of separation between everyone. A lot of people know that Kevin Bacon game that people play to try it out. They name a movie that so-and-so played with Kevin, who worked with your cousins, your friends’ uncles’ gardener, and BOOM…there you go! Someone you know who knows someone who knows Kevin Bacon! There’s also the Hollywood version that proves that everyone in Hollywood is connected to Kevin Bacon through whatever number of projects they’ve worked on. You understand!
I am finding more and more that networking is one of the greatest business skills of all time. You can move mountains and create opportunities that didn’t exist until you meet that special someone. And now, with the power of the internet, the world has shrunk down so that everyone is neighbor to one another. You can literally network on your computer with people to stay in touch with the PERSON you need to meet. It’s amazing!
We’re banging on the door of the nice guys club and it feels GREAT!
But how do you get in? How do you get it started? Well, one way I have found is to HIRE a professional Networker?
What are you asking and how is it different from a publicist or a marketing person? In my opinion, Public Relations is how to position yourself or a company in the media or before the public. These people can be great sources for you. They will do articles that feature you or send press releases about you or make calls for you.
Marketing people will do a similar job, but they will do more repeat calls and branding of you or the company.
The Professional Networker? They position themselves anywhere and let people know how good you are. As long as they meet someone who fits the perfect customer profile, they’ll introduce you as a friend-to-friend connection. It’s much less intimidating and much more casual. You have to select someone who is a natural network marketer. Choose a person who is friends with the rich, famous and powerful. It doesn’t have to be the rich and powerful, just someone who isn’t afraid to meet them!
I’m one of those self-made people, I guess. I didn’t have any connections that propelled me to do anything I’ve done, but I was blessed with a good education, supportive parents, and a mother who pushed me out the door when I graduated, but other than that, I’ve been the one who has created and maintained my contacts over the years.
Just on a trip, the people I have met can help me or my clients tremendously! I met the president of the cell phone company that I need to get a new contract and phone from. I met the president of the textile company that could invest in another business of my friend who is raising money for his business. I put the textile president in contact with my friend Josh, the Broadway producer, who asked if he would be interested in investing in a Broadway play.
Back home, I actually get paid as a professional network marketer. I connect people for other people when they are trying to find people to sell or recruit. I am also being considered for this position by a recruiting firm.
The techniques I use are exactly the same as when I was a conference agent years ago. My job was to bring two people or two companies together. The goal is to find out who needs what and who they need or want to meet. As I get to know the companies and their needs, I can automatically select from a mental list of people who would fit the position they are looking for. I’m not a full-time recruiter, but I have the same skills and have been paid when I’ve made some decent connections.
Turns out I know a lot of people. I know people in almost all working professions in all walks of life. I know or have known people all over the country and most people are always up for meeting someone new.
Skills can be taught, learned and definitely used! It requires a lot of energy and tracking, but it’s worth it in the long run. These are some of the valuable connections I have made; some have brought me finder’s fees, some have not, but here they are:
o I’ve gotten up and coming stars an agent. One became a regular gig on the Rosanne Barr show after I got her an agent. Others have made money for years from their public speaking engagements.
o I have put a lot of people on radio and television because I introduced them to the presenters or the producers or the advertisers
o I have helped finance companies recruit salespeople
o I have helped financial professionals meet new clients
o I have introduced men to women and women to men. (There is at least 1 marriage, but many great relationships were established!)
o I have featured two TV news anchors in the same city who are on competing stations and I haven’t even been to their city!
o I’ve helped friends and clients get tickets to big events, met top notch attorneys, met business associates, helped get items for silent auctions, and helped moms find great babysitters.
Networking is the answer to your problem. If you need to meet more people, hire more people, recruit more people, or sell more people, you can become or hire someone who is a networking expert. Why cold call when you can walk in through the back door? Working smart can save you time and can make you money.
It’s time for you to start doing what the stars have known all along. It’s not who you know, but who you can KNOW that matters. Then everything depends on you!