So after an arduous and time-consuming process, you got your website on the internet, optimized it for certain keywords, and can’t wait to see it ranked # 1 on Google, Yahoo, and MSN? Not so fast. You’ll need to take care of 3 things first: on-site optimization, search engine submission, and a lot of work on link popularity building. There is a lot of information about internal web page optimization on the internet, and it is no secret how to submit all your web pages to Google or Yahoo through their new feed systems. If so, you need to educate yourself on the first two items first, and then worry about link popularity.

The first thing to do is listen to what search engines have to say about search engine optimization. It’s no secret that they hate artificially stuffed web pages or bought inbound links. These techniques make it difficult for them to deliver relevant results to their users. In fact, today’s search engine ranking algorithms are so advanced that in many cases they can distinguish between natural and purchased inbound links.

So what do search engines have to say about your rankings? Never try to artificially increase your ranking. Don’t participate in link farms. Don’t buy links. Don’t stuff your text with keywords just to get higher rankings. In conclusion, do not interfere with your function of delivering relevant and useful information to the user.

Well, it’s not a bad idea to listen to them for a change. The link-building techniques I’m going to talk about are both “legal” and “not-so-legal” on search engines. The choice is yours.

The first thing everyone should do is make your website content useful and informative to people. No matter what kind of website you have, try to give your visitors something useful. This can be useful information, some attractions, free service, or anything else you can think of. This may seem banal, but this strategy will ultimately pay off. Other websites will notice that you have something useful and original and will start linking to it. This is the best and most “legal” link building strategy anyone can come up with, although it requires more time and patience.

The second “legal” option for generating link popularity is through articles. Try to write an interesting article about something you are good at and know a lot about. Then search thousands of article publishing and submission websites that are available on the Internet. Use your best friend and enemy at the same time, Google, to find them. The most important part of the article is the Resources box, where you can use HTML code and link to your website.

The next perfectly “legal” and effective area for increasing your link popularity is forums. You can find millions of forums on the Internet; take advantage of them. Post your responses to relevant topics and don’t forget to use HTML and links to your site. It can’t get any easier than that and at the same time it could help your ranking a lot.

I bet you have heard of reciprocal linking, when you link to some web page, which in return places a link to your web page on your site. This strategy may not be as effective as it was a couple of years ago, but it still works. Search engines simply cannot ignore links to your web page. The most important thing to remember about reciprocal links, as with all other links, is that links from related websites will have a much greater impact on your ranking than links from unrelated ones. Also, don’t forget the importance of keywords and anchor text restatements; without it, your links are almost useless.

Do some research and find websites similar to yours. They do not have to offer the exact same services or information; Something as broad as computers or the Internet if you offer web design services is good enough. Email your administrators with a request to exchange links. How to persuade them to link to you, especially if your website ranks well in search engines, that’s another topic. Offer something useful in return; For example, suggest placing a link to them on your home page, while they reciprocate on their partners or on the resource page.

Find millions of directories where you can submit your website. Some of them offer free listing, some of them ask for a reciprocal link, while others require to be paid for the listing. Whether you pay or not is totally up to you, but in my experience some of your links are worth several dollars which they are usually asking for. Make sure they have a substantial Page Rank and sacrifice several dollars. In time, it will pay off. But for starters, try to find countless free directories and submit your website there.

Finally, the time has come for the most controversial and dangerous link building strategy – link buying. I don’t recommend anyone to use it, but many search engine optimization specialists are using these unfair tactics, putting honest optimizers at a serious disadvantage. If you decide to go ahead and buy some links, make sure of two things: the page you are buying a link from has a high Page Rank and you find the links for sale on search engine optimization forums; never buy links from websites that specialize in this. Otherwise, Google will remove your website from its index faster than your eyes blink.

In conclusion, I would recommend staying away from unethical link building strategies and focusing on long term goals rather than short term. Keep in mind that if everyone starts buying links and using other unethical search engine optimization techniques, search engines will not be able to deliver relevant results and will eventually create a new and smarter algorithm to remove such websites. of your indices. With all the ethical search engine optimization methods I told you about, everyone can achieve substantial link popularity and rank well.