Writing copy or content is writing to persuade your customers to buy your services or products displayed on your website. It’s not enough to put an item on your home page with a “buy” button next to it. The purpose of the copy is to turn your readers into people willing to buy your products. So before you sell the product or service, you need to sell them why they should buy from you.

Search engine optimization copy

SEO content is copy that is optimized with keywords that allow search engines to drive people to your website. The best keywords are the same ones that people use to search for products and services like yours. Placing these words and phrases throughout your content will attract search engines and drive people to your site. However, sometimes what people search for and what the search engine understands and returns are two different things. Successful sites have figured out how to get search and search engine in sync, and get them to land on your website the most times.

Learning through trial and error

Trial and error is the best teacher for learning to walk the line between seeking and selling with your writing. Visitors to your site want to think they’ve made the decision to buy on their own, rather than feel like they’ve been forced to buy. Acquiring this skill can take years to master. Some people give up and hire a professional copywriter. Investing in a content writer is a one-time investment that will pay dividends down the road.

fresh content sales

It is a proven fact that sites that continually update their content on a regular basis grow steadily in customer returns and search result status. By constantly renewing your content, you attract people who want to link to your site. Legitimate referral links are one of the necessary factors to increase page rank.

Ways to get content fast

Instead of sitting in front of your computer all day struggling to get content out of copy, here are some ideas to get it to you quickly.

• public domain copy – This is a copy not protected by copyright. This means that it may be copied, revised, edited, reprinted, distributed, or sold.
• Famous quotes – Create short pages that attract thousands of people every day. Visitors are likely to bookmark the site and return.
• Definitions – From current buzzwords or rare words that have become the public lexicon, short pages with great power of attraction can be created.
• Directory Page Hosting – They are a favorite of search engines. Make sure your content is all over the directory to grab the attention of your visitors.
• Other people’s content – There are literally millions of writers begging for websites to publish their articles. They can be found in online article directories. Just be sure to credit the writer if you use the work.

Using other people’s content allows you to build great websites quickly. However, it is important not to get so big that you lose control. A little common sense, trial and error, and patience will turn your website into a successful search engine.