The cybersecurity industry is an ever-evolving landscape – with hackers and cybersecurity professionals always trying to outsmart each other. With advancements in technology, the scope of cyber threats is accelerating. No organization, be it SMBS, enterprises, or governmental organizations, is immune to cyber-attacks. In this scenario, the cybersecurity industry leadership must answer the question: Are they ready to combat the latest cybersecurity threats?

Cybersecurity service providers can mitigate cybersecurity disruptions only when they understand the nature of the latest threats. It will help them create more proactive and advanced software and develop an effective cybersecurity marketing strategy

Below we have shared some of the latest cybersecurity industry threats. Let’s have a look.

1. The Rise of IoT

The emergence of the Internet of Things has transformed business workflows. However, it has also created new opportunities for hackers. IoT refers to the interconnectivity of millions of devices that connect and share data with each other via the internet. The connectivity of devices has changed the volume and dynamic of the cyber surfaces – giving more entry points to hackers.

Therefore, cybersecurity industry leaders have the challenge to protect business networks by providing advanced cybersecurity solutions. These solutions must have the capability to protect connected devices from malicious actors.

2. Cloud is Also Vulnerable to New Threats

As more organizations are established on the cloud, it is becoming one of the cybersecurity industry trends. The COVID-19 pandemic and the adoption of remote working culture have increased the dependence on cloud-based services. However, Misconfigured cloud settings have made them more vulnerable to unauthorized access, account hijacking, and data breaches. This makes it imperative for cybersecurity industry leaders to develop solutions that minimize potential cybersecurity threats.

3. The Emergence of Ransomware

Ransomware has been around for a few decades, however, it’s been growing at an unprecedented rate in 2022. The increase in the digitalization of businesses coupled with remote working has changed the volume and dynamics of ransomware threats.

Hackers are using machine learning to make more sophisticated phishing exploits and then demand a ransom. In such scenarios, businesses are not only affected monetarily but their customers also lose trust, putting entire businesses at risk.

Thus, there is an increasing need for professionals in cybersecurity executive networks to stop the risks of ransomware attacks. So, cybersecurity professionals must develop advanced security solutions to fulfill the latest demands.

5. Remote Work Cyber Risks

During the COVID-19 pandemic, “Remote Work Culture” was adopted worldwide. Compared to pre-pandemic times, 87% of the workers are working from home. Unfortunately, hackers are taking advantage of insecure home devices and misconfigured cloud security measures to manipulate business networks.

Due to remote working, there was a record increase in cyberattacks in the post-pandemic era. Therefore, businesses, both small and large, faced huge financial blows. Remorse works often become the target of spam emails, texts, voice messages, phishing attempts, etc.

To avoid this, there is an increasing demand for cybersecurity professionals in every industry who can make remote work safe for organizations.

If you’re a cybersecurity professional looking for a target audience to sell your solutions, you can join cybersecurity marketing platforms to find potential clients.