If you’ve ever been to a Baskin and Robbins, you’ll remember the famous Pink Spoon. I mean when you can’t decide which of the 31 flavors you want to buy. That’s why they give you a Pink Spoon to help you decide between your two favorite flavors. These are free samples of the ice cream. This gives you a small sample to see which you would like to have more of. With that free sample or Pink Spoon, you can make that final decision.

This same concept can be used in your business. The Pink Spoon in your business is a free giveaway, like a free download you offer to subscribe to your weekly ezine. This free gift is in exchange for joining your list. It can be in the form of a video, ebook, or email series.

This concept was coined by Andrea Lee.

This helps build your trust factor. When your target market gets to know you through Pink Spoon, they will like you and learn to trust you. That’s why it’s important to have a pink spoon that appeals to your target market. You need to address something that your target market has a problem with or is looking for a solution to. When your target market sees you as the source to solve their problem, they will start to like what you have to offer and will want to seek out future sources of information. This is also a way for your free product to lead to bigger products that people would pay for.

The benefits of having a Pink Spoon are:

Show your knowledge and experience. This is with the caveat that your free gift is something of value. Just because it’s free doesn’t mean it shouldn’t be something of real value. Remember that this will be your first impression to many of your prospective clients, so make sure you put all your effort into it.

This may result in paid products and services that you also offer. After all, this is a sample of what it has to offer.

This can provide a way to build your list and develop your leads.
Another way to look at this is to think about jumping into a pool for the first time. Are you going to dive in deep, headfirst? No. You are going to go to the shallow end and slowly dip your feet into the water to test it. Then slowly lower yourself into the water. This is the same when someone is considering working with you. First they want to dip their toes in the water. Their free gift (Pink Spoon) allows them to do just that. They can see what you know and if you would be a good fit for them. So don’t look at it like you’re giving away your knowledge for free. Think of it as showing the world, and more specifically your target market, who you are and what you can do.