Vehicle wraps are a great way to advertise. Company vehicles essentially become mobile billboards that drive around their local target market.

But they are expensive!

To fully wrap an average size car the cost is over $1500 per vehicle. And that can add up if you have more than one or two trucks in your fleet.

What exactly is a complete vehicle wrap?

A complete vehicle wrap does exactly what you say. Completely wraps your vehicle in vinyl. But not just any vinyl… a technologically advanced vinyl wrap material that can stretch and conform to every contour and every curve of your car or truck. This Avery Supreme Wrap vinyl is EXPENSIVE.

In addition, a complete vehicle wrap also requires a professional to apply it. It’s not a project you can just watch a video and learn for yourself… It’s a skill that requires practice, patience, knowledge, and the right tools.

What if there was a way to get the same advertising impact for much less money?

Well, there is!

You can get the same advertising impact with a vehicle brand!

Think about it. Modern cars don’t rust like they used to… so they last for years. And today’s clear coats protect the paint from fading too much after you’ve rented something new.

What is my point?

Why cover the body of the vehicle if it is not necessary? Unless the car or truck is a pastel pink and your company’s target market is heavyset men, keep the car the color it is. Any skilled graphic designer can incorporate the color of the vehicle into the design.

What is the make of the vehicle?

Vehicle branding can be achieved by strategically placing large decals on the vehicle along with rear window decals and die-cut lettering… and achieves the same results, all at a fraction of the price. It costs less for two reasons: 1) The exterior vinyl needed to create these types of decals costs a lot less money, and 2) you can easily apply them yourself!

In conclusion, be creative by using the same eye-catching images you’ve seen on other companies’ packaging. But be smarter and don’t waste money covering the roof and every square inch of your vehicle. It’s a waste of money that could be put to better use. Ask your marketing department… I’m sure they can find a way to use the extra money to promote your business through other advertising avenues.