There will always come a time when things will seem too stagnant in any company. And if you start to feel that way, things are probably more stagnant than they seem. So do you want things to change? No matter how futile efforts toward change may seem, there is always hope in instilling it. This can be done through the implementation of the Business Development Scorecard.

Always remember the mantra: “You can never manage what you cannot measure.” This is a mantra that managers in all industries must adhere to. After all, how can you measure the different aspects of your business if you have no way of measuring them in the first place? You really need to take measurement into account no matter what angles of change you need to incorporate. Since changes need to be made, you may have no idea how to develop the metrics here. Don’t worry, there are plenty of sources you can refer to to determine the appropriate metrics to use. Here are some examples of business development metrics as well as customer relationship metrics that you may want to include on your scorecard. These are mainly chosen because they go a long way in showing you what really matters in the midst of all the essential aspects of the business environment.

customer relationship management

One of the metrics to take into account refers to the management fees that are exclusive to personal invoices. These pertain to anything that contributes to the goal of customer retention and development, as long as they go beyond the benefit of the personal rate. Next in line are management fees that go beyond personal bills and the workgroup itself. These fees pertain to anything that contributes to customer relationship management that is outside of the direct working group but remains under supervision. Finally, there are the management fees that go beyond personal billing, beyond the direct work group, as well as the internship group. All this has to do with the value of relationship management that contributes to the entire form and is also indicative of the distribution of services and fees.

These metrics related to customer relationship management are easy to measure. Once you master them, you can move on to acquiring new business.

Customer development in the new business environment

One metric you should be aware of is your new customers, both introduced and originating. You must determine the values ​​of the rates for the current year, the expected rates for the next two years, as well as the potential rates. The second metric refers to the new work or problems you will have to deal with now that you have newly established clients. These fees are related to business activities that were not previously obtained from clients. The current value of the fee must also be taken into account, as well as the expected and potential fees over the next two years.

Third, you must also measure recoveries. These are the tasks that you can win back from your main competitors. Lastly, you should also include the new services you are selling. Please note the current year fees that you should be aware of when setting up these new services.

With these metrics, you’re ready to build that business development scorecard you need to drive the necessary changes in place.