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How to use blogging as an inbound marketing strategy

In the digital / online space, effective content is content that provides relevant and valuable information to people along the Visitor – Potential – Customer continuum. This is what Inbound marketing captures.

What is inbound marketing then?

According to Hubspot Academy, Inbound marketing is the process of attracting customers through relevant and useful content that adds value to them. Online content can be in the form of video marketing, social media marketing, or blogging.

Blogs are one of the most common methods of online content and can be used for all stages of inbound marketing.

WHAT ARE THE STAGES OF INBOUND MARKETING?

The stages of inbound marketing are:

Attract

Turn into

To close

Delight

HOW TO IMPLEMENT INBOUND MARKETING USING BLOGGING

ATTRACT

Your goal is to use a blog post to attract strangers to your website and transform them into your visitor when they land on your website. Your blog post should contain relevant keywords and information that answer your visitors’ questions, meet their needs, and provide information to help them achieve their goals.

TURN INTO

After attracting your website visitors, you convert them into leads using website email forms and chat messaging channels where your leads can send their contacts such as email address or phone number . This provides a communication channel to continually provide relevant information, build reporting, and credibility with your prospects.

TO CLOSE

This is the stage where you convert leads into customers by making them take a profitable action or purchase decision.

This is accomplished by using automated email sequences to send messages to your prospects in order to build credibility and identify your issues and goals.

Later, you can send them specific information about the benefit of your products and how they will solve their problems. Is named PRESALE. Pre-sale increases the conversion rate and the chances of making sales.

NB- Prospects buy only from marketers they trust, so do not sell your products to a prospect immediately after you get their contact. Build the report first and get to know them.

DELIGHT

This is when a customer is completely satisfied with your product / service and becomes a loyal customer. Plus, your clients may even go the extra mile to refer you to friends and family.

HOW TO INCREASE THE COMMITMENTS, CONVERSIONS AND SALES OF THE BLOG PUBLICATION

  • Identify the personality of your buyer

You must clearly identify the demographics, interests, needs, and goals of your ideal buyer. This helps you attract the right customer and increase your conversion rate.

  • Consider the stage of your buyer’s journey

The content of your blog post should be determined based on whether your customer is knowledgeable about what your product / service is or not. If your target reader is not knowledgeable about your product / service, then you need to simplify your information and educate them until they can make a purchasing decision.

  • Drive targeted traffic to your blog

Organic traffic methods often don’t attract visitors / prospects that fit your buyer’s personality.

In contrast, paid traffic allows you to target the specific person of your ideal buyer while setting up the ad campaign. This method increases your conversion rate and online sales when implemented correctly.

Lastly, blogging is an effective inbound marketing strategy that can be used to drive traffic, increase conversions, and online sales.

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